Look good. Feel good. Smell good. 🛒 Available @target @wholefoods @sprouts @cvspharmacy and humesupernatural.com
Followers
60.7K
Following
1.2K
Total Posts
Engagement Rate
0.09%
Avg Likes
41
Avg Comments
Hume Supernatural is a Beauty brand. The account has built 60.7K followers on Instagram. Hume Supernatural has shared 1,640 posts to date, currently around 2 posts a week. Typical posts draw 41 likes and 13 comments, putting engagement at 0.09%.
The Beauty account Humesupernatural has posted 1,640 times on Instagram and drawn 60.7K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Humesupernatural's 0.09% engagement rate comes in in the bottom quarter (median: 0.57%).
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Humesupernatural's output runs to about 2 posts per week.
Estimated sponsored-post value
$210–$390
Based on 60.7K followers and a 0.09% engagement rate, a single sponsored post by Humesupernatural is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Humesupernatural | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.57% |
| Average likes | 41 | 134 |
| Average comments | 13 | 12 |
| Posts per week | 2.19 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Hume Supernatural is a beauty brand on Instagram, with 60.7K followers.
Hume Supernatural posts on Instagram as @humesupernatural.
Hume Supernatural has 60,725 followers on Instagram (60.7K) as of Jul 16, 2026.
Hume Supernatural's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Hume Supernatural average 41 likes and 13 comments.
Hume Supernatural posts about 2 times per week on average.
Hume Supernatural is registered as a business account on Instagram.
Hume Supernatural is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,640 posts.
A sponsored post from Hume Supernatural is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,640
13
Posts / Week
2.19
Growth Score
1.8 / 100
Follower Ratio
52.2×
Engagement
0.5%
