Followers
3.8M
Following
141
Total Posts
Engagement Rate
1.29%
Avg Likes
48,059
Avg Comments
Reaching 3.8M followers on Instagram, florence by mills is a verified Beauty brand. florence by mills has shared 2,380 posts to date, currently around 7 posts a week. Typical posts draw 48,059 likes and 512 comments, putting engagement at 1.29%.
On Instagram, Florencebymills runs a Beauty account that has published 2,380 posts and gathered 3.8M followers.
For Beauty accounts with over 1M followers, Florencebymills's 1.29% engagement rate is in the top quarter (median: 0.32%), a read from 361 accounts in the InstME index.
Followers leave about one comment for every 94 likes, an audience that mostly engages through likes.
Florencebymills's recent cadence works out to about 7 posts per week, more than one per day.
Florencebymills follows only 141 accounts while being followed by 3.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$32,000
Based on 3.8M followers and a 1.29% engagement rate, a single sponsored post by Florencebymills is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Florencebymills | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.32% |
| Average likes | 48,059 | 6,917 |
| Average comments | 512 | 196 |
| Posts per week | 7.07 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
florence by mills is a verified beauty brand on Instagram, with 3.8M followers.
florence by mills posts on Instagram as @florencebymills.
florence by mills has 3,759,943 followers on Instagram (3.8M) as of Jul 15, 2026.
florence by mills's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by florence by mills average 48,059 likes and 512 comments.
florence by mills posts about 7 times per week on average.
florence by mills is registered as a business account on Instagram and is verified.
florence by mills is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,380 posts.
Yes. florence by mills carries the blue verified badge on Instagram.
2,380
512
Posts / Week
7.07
Growth Score
25.8 / 100
Follower Ratio
26666.3×
Engagement
0.56%
A sponsored post from florence by mills is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
