founder of florence by mills
Outreach This Creator For FreeFollowers
70.9M
Following
973
Total Posts
Engagement Rate
2.6%
Avg Likes
1,842,915
Avg Comments
Reaching 70.9M followers on Instagram, Millie Bobby Brown is a verified Business creator. Millie Bobby Brown has shared 761 posts to date, currently around 5 posts a week. Engagement runs at 2.6%, or about 1,842,915 likes and 2,846 comments per post.
Milliebobbybrown shows up in the InstME index as a Business account, 70.9M followers, 761 posts.
For Business accounts with over 1M followers, Milliebobbybrown's 2.6% engagement rate is above the median of 1.08%, a read from 575 accounts in the InstME index.
The like-to-comment split is roughly 648 to one, indicating an audience that mostly engages through likes.
Milliebobbybrown currently publishes about 5 posts per week.
Milliebobbybrown follows only 973 accounts while being followed by 70.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$650,000–$1,200,000
Based on 70.9M followers and a 2.6% engagement rate, a single sponsored post by Milliebobbybrown is worth an estimated $650,000–$1,200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Milliebobbybrown | Cohort median |
|---|---|---|
| Engagement rate | 2.6% | 1.08% |
| Average likes | 1,842,915 | 29,775 |
| Average comments | 2,846 | 402 |
| Posts per week | 4.84 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Millie Bobby Brown is a verified business creator on Instagram, with 70.9M followers.
Millie Bobby Brown posts on Instagram as @milliebobbybrown.
Millie Bobby Brown has 70,928,712 followers on Instagram (70.9M) as of Jul 15, 2026.
Millie Bobby Brown's engagement rate is 2.6%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Millie Bobby Brown average 1,842,915 likes and 2,846 comments.
Millie Bobby Brown posts about 5 times per week on average.
Millie Bobby Brown is registered as a creator account on Instagram and is verified.
Millie Bobby Brown is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 761 posts.
761
2,846
Posts / Week
4.84
Growth Score
52 / 100
Follower Ratio
72896.9×
Engagement
1.63%
Yes. Millie Bobby Brown carries the blue verified badge on Instagram.
A sponsored post from Millie Bobby Brown is estimated at $650,000 to $1,200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
