Followers
539K
Following
897
Total Posts
Engagement Rate
0.48%
Avg Likes
2,495
Avg Comments
essence North America 🇺🇸🇨🇦 runs a verified Beauty brand account with 539K followers on Instagram. essence North America 🇺🇸🇨🇦 has shared 4,567 posts to date, currently less than one post a week. Posts average 2,495 likes and 74 comments, an engagement rate of 0.48%.
The Beauty account Essencemakeup has posted 4,567 times on Instagram and drawn 539K followers.
Essencemakeup's 0.48% engagement rate is in line with the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Comments arrive at about one per 34 likes, a sign of a healthy amount of conversation.
Lately Essencemakeup has been publishing less than one post per week.
The account follows just 897 others against 539K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,500
Based on 539K followers and a 0.48% engagement rate, a single sponsored post by Essencemakeup is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Essencemakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.47% |
| Average likes | 2,495 | 1,059 |
| Average comments | 74 | 46 |
| Posts per week | 0.48 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
essence North America 🇺🇸🇨🇦 is a verified beauty brand on Instagram, with 539K followers.
essence North America 🇺🇸🇨🇦 posts on Instagram as @essencemakeup.
essence North America 🇺🇸🇨🇦 has 539,047 followers on Instagram (539K) as of Jul 15, 2026.
essence North America 🇺🇸🇨🇦's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by essence North America 🇺🇸🇨🇦 average 2,495 likes and 74 comments.
essence North America 🇺🇸🇨🇦 posts less than once a week on average.
essence North America 🇺🇸🇨🇦 is registered as a business account on Instagram and is verified.
essence North America 🇺🇸🇨🇦 is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,567 posts.
4,567
74
Posts / Week
0.48
Growth Score
9.6 / 100
Follower Ratio
600.9×
Engagement
0.21%
Yes. essence North America 🇺🇸🇨🇦 carries the blue verified badge on Instagram.
A sponsored post from essence North America 🇺🇸🇨🇦 is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
