Followers
3.7M
Following
457
Total Posts
Engagement Rate
0.26%
Avg Likes
9,388
Avg Comments
essence cosmetics runs a verified Beauty brand account based in Germany with 3.7M followers on Instagram. Its posts sit across beauty and tech. essence cosmetics has shared 7,347 posts to date, currently less than one post a week. Engagement runs at 0.26%, or about 9,388 likes and 130 comments per post.
Counting 3.7M followers and 7,347 posts, Essence_cosmetics sits in the InstME index as a Beauty account.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Essence_cosmetics's 0.26% engagement rate is below the median of 0.32%.
Comments arrive at about one per 72 likes, a sign of an audience that mostly engages through likes.
Essence_cosmetics maintains a rhythm of less than one post per week.
With 3.7M followers but only 457 accounts followed back, Essence_cosmetics shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.7M followers and a 0.26% engagement rate, a single sponsored post by Essence_cosmetics is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Essence_cosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.32% |
| Average likes | 9,388 | 6,917 |
| Average comments | 130 | 196 |
| Posts per week | 0.17 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Essence_cosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.76% |
| Average likes | 9,388 | 18,062 |
| Average comments | 130 | 266 |
| Posts per week | 0.17 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
essence cosmetics is a verified beauty brand based in Germany on Instagram, with 3.7M followers.
essence cosmetics posts on Instagram as @essence_cosmetics.
essence cosmetics has 3,704,138 followers on Instagram (3.7M) as of Jul 15, 2026.
essence cosmetics's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by essence cosmetics average 9,388 likes and 130 comments.
essence cosmetics posts less than once a week on average.
essence cosmetics is registered as a business account on Instagram and is verified.
essence cosmetics is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 7,347 posts.
essence cosmetics's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,347
130
Posts / Week
0.17
Growth Score
5.2 / 100
Follower Ratio
8105.3×
Engagement
0.65%
Yes. essence cosmetics carries the blue verified badge on Instagram.
A sponsored post from essence cosmetics is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
