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ZOEVA runs a verified Beauty brand account based in Germany with 1.7M followers on Instagram. To date ZOEVA has posted 4,101 times, currently around 2 posts a week. Engagement runs at 0.08%, or about 1,232 likes and 58 comments per post.
Counting 1.7M followers and 4,101 posts, Zoevacosmetics sits in the InstME index as a Beauty account.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Zoevacosmetics's 0.08% engagement rate is below the median of 0.32%.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Zoevacosmetics maintains a rhythm of about one post per week.
With 1.7M followers but only 643 accounts followed back, Zoevacosmetics shows the ratio of a well-established account.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.7M followers and a 0.08% engagement rate, a single sponsored post by Zoevacosmetics is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Zoevacosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.32% |
| Average likes | 1,232 | 6,917 |
| Average comments | 58 | 196 |
| Posts per week | 1.59 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zoevacosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.76% |
| Average likes | 1,232 | 18,062 |
| Average comments | 58 | 266 |
| Posts per week | 1.59 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
ZOEVA is a verified beauty brand based in Germany on Instagram, with 1.7M followers.
ZOEVA posts on Instagram as @zoevacosmetics.
ZOEVA has 1,685,786 followers on Instagram (1.7M) as of Sep 15, 2026.
ZOEVA's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by ZOEVA average 1,232 likes and 58 comments.
ZOEVA posts about 2 times per week on average.
ZOEVA is registered as a business account on Instagram and is verified.
ZOEVA is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,101 posts.
ZOEVA's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
58
Engagement
0.13%
Yes. ZOEVA carries the blue verified badge on Instagram.
A sponsored post from ZOEVA is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
