Sharing art, science and beauty with the world since 1872.
Followers
1.6M
Following
524
Total Posts
Engagement Rate
1.38%
Avg Likes
21,186
Avg Comments
Shiseido is a verified Beauty brand, with 1.6M followers on Instagram. Its posts sit across beauty and art. To date Shiseido has posted 200 times, currently around 2 posts a week. Posts average 21,186 likes and 483 comments, an engagement rate of 1.38%.
With 1.6M followers across 200 posts, Shiseido is one of the Beauty accounts tracked in the InstME index.
Against 361 Beauty accounts with over 1M followers in the InstME index, Shiseido's 1.38% engagement rate lands in the top quarter (median: 0.32%).
Followers leave about one comment for every 44 likes, a healthy amount of conversation.
Shiseido keeps a posting cadence of about 2 posts per week.
Shiseido keeps its following list short (524) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,600–$14,000
Based on 1.6M followers and a 1.38% engagement rate, a single sponsored post by Shiseido is worth an estimated $7,600–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Shiseido | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 0.32% |
| Average likes | 21,186 | 6,917 |
| Average comments | 483 | 196 |
| Posts per week | 2.1 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Shiseido is a verified beauty brand on Instagram, with 1.6M followers.
Shiseido has 1,574,704 followers on Instagram (1.6M) as of Jul 15, 2026.
Shiseido's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Shiseido average 21,186 likes and 483 comments.
Shiseido posts about 2 times per week on average.
Shiseido is registered as a business account on Instagram and is verified.
Shiseido is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 200 posts.
Yes. Shiseido carries the blue verified badge on Instagram.
A sponsored post from Shiseido is estimated at $7,600 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
200
483
Posts / Week
2.1
Growth Score
27.6 / 100
Follower Ratio
3005.2×
Engagement
0.28%
