Sharing art, science and beauty with the world since 1872.
international.shiseido.co.jp/Followers
1.6M
Following
524
Total Posts
Engagement Rate
1.38%
Avg Likes
21,186
Avg Comments
With 1.6M followers across 200 posts, Shiseido is one of the Beauty accounts tracked in the InstME index.
Shiseido has an engagement rate of 1.38%, which is above the median of 0.44% for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 44 likes — a healthy amount of conversation.
Shiseido currently publishes about 2 posts per week.
The account follows just 524 others against 1.6M followers — a ratio typical of established creators and brands.
| Metric | Shiseido | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 0.44% |
| Average likes | 21,186 | 10,836 |
| Average comments | 483 | 288 |
| Posts per week | 2.1 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Shiseido has 1,574,704 followers on Instagram (1.6M) as of Jul 15, 2026.
Shiseido's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is above the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Shiseido average 21,186 likes and 483 comments.
Shiseido posts about 2 times per week on average.
Shiseido is registered as a business account on Instagram and is verified.
200
483
Avg Views
0
Posts / Week
2.1
Growth Score
27.6 / 100
Engagement
2.1%
