Followers
269.6K
Following
1.3K
Total Posts
Engagement Rate
0.13%
Avg Likes
314
Avg Comments
Design Essentials - Haircare runs a verified Beauty brand account based in United States with 269.6K followers on Instagram. The account posts mainly around beauty and tech topics. To date Design Essentials - Haircare has posted 7,106 times, currently less than one post a week. Engagement runs at 0.13%, or about 314 likes and 33 comments per post.
Designessentials has built an audience of 269.6K followers on Instagram over 7,106 posts as a Beauty account.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Designessentials's 0.13% engagement rate comes in below the median of 0.47%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 1,319 others against 269.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$940–$1,800
Based on 269.6K followers and a 0.13% engagement rate, a single sponsored post by Designessentials is worth an estimated $940–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Designessentials | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.47% |
| Average likes | 314 | 1,059 |
| Average comments | 33 | 46 |
| Posts per week | 0.09 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Designessentials | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.44% |
| Average likes | 314 | 978 |
| Average comments | 33 | 55 |
| Posts per week | 0.09 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Design Essentials - Haircare is a verified beauty brand based in United States on Instagram, with 269.6K followers.
Design Essentials - Haircare posts on Instagram as @designessentials.
Design Essentials - Haircare has 269,617 followers on Instagram (269.6K) as of Jul 10, 2026.
Design Essentials - Haircare's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Design Essentials - Haircare average 314 likes and 33 comments.
Design Essentials - Haircare posts less than once a week on average.
Design Essentials - Haircare is registered as a business account on Instagram and is verified.
Design Essentials - Haircare is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 7,106 posts.
7,106
33
Posts / Week
0.09
Growth Score
2.6 / 100
Follower Ratio
204.4×
Engagement
0.81%
Design Essentials - Haircare's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Design Essentials - Haircare carries the blue verified badge on Instagram.
A sponsored post from Design Essentials - Haircare is estimated at $940 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
