🎀 OG side hustle for the girlies 💄 Skin care, makeup & more 💕 Community, sisterhood & entrepreneurship #marykay
Followers
721.5K
Following
201
Total Posts
Engagement Rate
0.15%
Avg Likes
1,081
Avg Comments
Reaching 721.5K followers on Instagram, Mary Kay is a verified Beauty brand based in United States. The account has published 4,373 posts, currently around 8 posts a week. Typical posts draw 1,081 likes and 28 comments, putting engagement at 0.15%.
On Instagram, Marykayus runs a Beauty account that has published 4,373 posts and gathered 721.5K followers.
Marykayus has an engagement rate of 0.15%, which is below the median of 0.47% for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
At one comment per 39 likes, the ratio points to a healthy amount of conversation.
On average, Marykayus's video content earns 27K views.
In recent weeks Marykayus has kept to about 8 posts per week, more than one per day.
Marykayus follows only 201 accounts while being followed by 721.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,500–$4,700
Based on 721.5K followers and a 0.15% engagement rate, a single sponsored post by Marykayus is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Marykayus | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.47% |
| Average likes | 1,081 | 1,059 |
| Average comments | 28 | 46 |
| Posts per week | 8.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Marykayus | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.44% |
| Average likes | 1,081 | 978 |
| Average comments | 28 | 55 |
| Posts per week | 8.23 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Mary Kay is a verified beauty brand based in United States on Instagram, with 721.5K followers.
Mary Kay posts on Instagram as @marykayus.
Mary Kay has 721,518 followers on Instagram (721.5K) as of Aug 11, 2026.
Mary Kay's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Mary Kay average 1,081 likes and 28 comments.
Mary Kay posts about 8 times per week on average.
Mary Kay is registered as a business account on Instagram and is verified.
Mary Kay is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,373 posts.
Mary Kay's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,373
28
Avg Views
26,985
Posts / Week
8.23
Growth Score
3 / 100
Engagement
0.42%
Yes. Mary Kay carries the blue verified badge on Instagram.
A sponsored post from Mary Kay is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
