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Followers
11.1M
Following
3K
Total Posts
Engagement Rate
0.28%
Avg Likes
30,283
Avg Comments
Dana White is a verified Sports brand based in United States. The account has built 11.1M followers on Instagram. Dana White has shared 14,771 posts to date, currently around 29 posts a week. Engagement runs at 0.28%, or about 30,283 likes and 787 comments per post.
The Sports account Danawhite has posted 14,771 times on Instagram and drawn 11.1M followers.
Danawhite averages 30,283 likes and 787 comments per post, roughly one interaction for every 356 of its followers.
One comment lands for every 38 likes, which reads as a healthy amount of conversation.
Posting frequency for Danawhite sits at about 29 posts per week, more than one per day.
The account follows just 3,003 others against 11.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$39,000–$72,000
Based on 11.1M followers and a 0.28% engagement rate, a single sponsored post by Danawhite is worth an estimated $39,000–$72,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports
| Metric | Danawhite | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.02% |
| Average likes | 30,283 | 25,711 |
| Average comments | 787 | 376 |
| Posts per week | 29.36 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Danawhite | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.81% |
| Average likes | 30,283 | 19,158 |
| Average comments | 787 | 344 |
| Posts per week | 29.36 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dana White is a verified sports brand based in United States on Instagram, with 11.1M followers.
Dana White posts on Instagram as @danawhite.
Dana White has 11,056,084 followers on Instagram (11.1M) as of Jul 15, 2026.
Dana White's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Dana White average 30,283 likes and 787 comments.
Dana White posts about 29 times per week on average.
Dana White is registered as a business account on Instagram and is verified.
Dana White is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 14,771 posts.
Dana White's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
14,771
787
Posts / Week
29.36
Growth Score
5.6 / 100
Follower Ratio
3681.7×
Engagement
2.36%
Yes. Dana White carries the blue verified badge on Instagram.
A sponsored post from Dana White is estimated at $39,000 to $72,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
