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16M
Following
4.1K
Total Posts
Engagement Rate
0.37%
Avg Likes
59,802
Avg Comments
On Instagram, The Olympic Games is a verified Sports brand with an audience of 16M. The account has published 18,447 posts, currently less than one post a week. Engagement runs at 0.37%, or about 59,802 likes and 243 comments per post.
Tracked in the InstME index, Olympics is a Sports account with 16M followers and a back catalogue of 18,447 posts.
Typical engagement for Olympics runs to 59,802 likes and 243 comments a post, one interaction per 267 followers.
The audience comments once per 246 likes on average, an audience that mostly engages through likes.
Olympics's recent cadence works out to less than one post per week.
Olympics keeps its following list short (4,074) relative to 16M followers, as established creators and brands tend to.
Estimated sponsored-post value
$56,000–$100,000
Based on 16M followers and a 0.37% engagement rate, a single sponsored post by Olympics is worth an estimated $56,000–$100,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports
| Metric | Olympics | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.02% |
| Average likes | 59,802 | 25,711 |
| Average comments | 243 | 376 |
| Posts per week | 0.57 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Olympic Games is a verified sports brand on Instagram, with 16M followers.
The Olympic Games posts on Instagram as @olympics.
The Olympic Games has 16,014,152 followers on Instagram (16M) as of Jul 15, 2026.
The Olympic Games's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by The Olympic Games average 59,802 likes and 243 comments.
The Olympic Games posts less than once a week on average.
The Olympic Games is registered as a business account on Instagram and is verified.
The Olympic Games is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 18,447 posts.
Yes. The Olympic Games carries the blue verified badge on Instagram.
18,447
243
Posts / Week
0.57
Growth Score
7.4 / 100
Follower Ratio
3930.8×
Engagement
0.22%
A sponsored post from The Olympic Games is estimated at $56,000 to $100,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
