S
BrandSports
The official Sky Sports account. 🥊 @skysportsboxing | @skysportscricket 🏏 🏎️ @skysportsf1 | @skysportsfootball ⚽️ ⛳️ @skysportsgolf | @skynetball 🏐
skysports.comAudience
Browse top profilesFollowers
13.4M
Following
756
Total Posts
Engagement & Performance
Engagement Rate
0.22%
Avg Likes
29,843
Avg Comments
What the numbers say about Skysports
Skysports has built an audience of 13.4M followers on Instagram over 51,677 posts as a Sports account.
A typical post by Skysports collects about 29,843 likes and 261 comments — roughly one interaction for every 446 followers.
Followers leave about one comment for every 114 likes — an audience that mostly engages through likes.
Skysports currently publishes about 84 posts per week — more than one per day.
The account follows just 756 others against 13.4M followers — a ratio typical of established creators and brands.
Skysports vs similar accounts
| Metric | Skysports | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.04% |
| Average likes | 29,843 | 27,441 |
| Average comments | 261 | 386 |
| Posts per week | 84 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How Skysports's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Skysports: (29,843 avg likes + 261 avg comments) ÷ 13,422,592 followers × 100 ≈ 0.22%.
Frequently asked questions about Skysports
How many followers does Skysports have?
Skysports has 13,422,592 followers on Instagram (13.4M) as of Apr 23, 2026.
What is Skysports's engagement rate?
Skysports's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
How many likes does Skysports average per post?
Posts by Skysports average 29,843 likes and 261 comments.
How often does Skysports post on Instagram?
Skysports posts about 84 times per week on average.
Is Skysports a business or creator account?
Skysports is registered as a business account on Instagram and is verified.
