The official Sky Sports account. 🥊 @skysportsboxing | 🏏 🏎️ | ⚽️ ⛳️ | 🏐
Followers
13.4M
Following
756
Total Posts
Engagement Rate
0.22%
Avg Likes
29,843
Avg Comments
On Instagram, Sky Sports is a verified Sports brand with an audience of 13.4M. The account has published 51,677 posts, currently around 84 posts a week. Engagement runs at 0.22%, or about 29,843 likes and 261 comments per post.
Skysports shows up in the InstME index as a Sports account, 13.4M followers, 51,677 posts.
A typical post by Skysports collects about 29,843 likes and 261 comments, roughly one interaction for every 446 followers.
The audience comments once per 114 likes on average, an audience that mostly engages through likes.
Over recent weeks, Skysports has published about 84 posts per week, more than one per day.
Skysports follows only 756 accounts while being followed by 13.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$47,000–$87,000
Based on 13.4M followers and a 0.22% engagement rate, a single sponsored post by Skysports is worth an estimated $47,000–$87,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports
| Metric | Skysports | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.02% |
| Average likes | 29,843 | 25,711 |
| Average comments | 261 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sky Sports is a verified sports brand on Instagram, with 13.4M followers.
Sky Sports posts on Instagram as @skysports.
Sky Sports has 13,422,592 followers on Instagram (13.4M) as of Apr 23, 2026.
Sky Sports's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by Sky Sports average 29,843 likes and 261 comments.
Sky Sports posts about 84 times per week on average.
Sky Sports is registered as a business account on Instagram and is verified.
Sky Sports is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 51,677 posts.
Yes. Sky Sports carries the blue verified badge on Instagram.
51,677
261
Posts / Week
84
Growth Score
4.4 / 100
Follower Ratio
17754.8×
Engagement
0.37%
A sponsored post from Sky Sports is estimated at $47,000 to $87,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
