Science-backed recipes for curious cooks. Brighter flavors, smarter techniques, and recipes that work here and .
Followers
2M
Following
175
Total Posts
Engagement Rate
1.69%
Avg Likes
33,491
Avg Comments
Cook's Illustrated is a verified Food brand, with 2M followers on Instagram. Content spans food and tech. The account has published 13,832 posts, currently less than one post a week. Engagement runs at 1.69%, or about 33,491 likes and 245 comments per post.
Cooksillustrated operates a Food account on Instagram, pairing 2M followers with 13,832 posts.
Cooksillustrated records a 1.69% engagement rate, above the median of 0.98% for the 352 Food accounts with over 1M followers tracked in the InstME index.
At one comment per 137 likes, the ratio points to an audience that mostly engages through likes.
Cooksillustrated keeps a posting cadence of less than one post per week.
Cooksillustrated keeps its following list short (175) relative to 2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$12,000–$22,000
Based on 2M followers and a 1.69% engagement rate, a single sponsored post by Cooksillustrated is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Cooksillustrated | Cohort median |
|---|---|---|
| Engagement rate | 1.69% | 0.98% |
| Average likes | 33,491 | 18,542 |
| Average comments | 245 | 332 |
| Posts per week | 0.15 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Cook's Illustrated is a verified food brand on Instagram, with 2M followers.
Cook's Illustrated posts on Instagram as @cooksillustrated.
Cook's Illustrated has 2,000,563 followers on Instagram (2M) as of Jul 15, 2026.
Cook's Illustrated's engagement rate is 1.69%, calculated from average likes and comments per post relative to followers. That is above the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Cook's Illustrated average 33,491 likes and 245 comments.
Cook's Illustrated posts less than once a week on average.
Cook's Illustrated is registered as a business account on Instagram and is verified.
Cook's Illustrated is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 13,832 posts.
13,832
245
Posts / Week
0.15
Growth Score
33.8 / 100
Follower Ratio
11431.8×
Engagement
14.44%
Yes. Cook's Illustrated carries the blue verified badge on Instagram.
A sponsored post from Cook's Illustrated is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
