We design best-in-class home goods that make life easier, healthier, and more beautiful. It's your home, made better. Tag to be featured
Followers
859.9K
Following
457
Total Posts
Engagement Rate
0.1%
Avg Likes
604
Avg Comments
On Instagram, Caraway Home is a verified Food brand with an audience of 859.9K. Content spans food and automotive. Caraway Home has shared 1,827 posts to date, currently around 14 posts a week. Typical posts draw 604 likes and 250 comments, putting engagement at 0.1%.
With 859.9K followers across 1,827 posts, Caraway_home is one of the Food accounts tracked in the InstME index.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Caraway_home's 0.1% engagement rate lands in the bottom quarter (median: 0.74%).
At one comment per 2 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Caraway_home average 4.8K views.
Caraway_home currently publishes about 14 posts per week, more than one per day.
InstME's checks rate Caraway_home's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Caraway_home keeps its following list short (457) relative to 859.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,000–$5,600
Based on 859.9K followers and a 0.1% engagement rate, a single sponsored post by Caraway_home is worth an estimated $3,000–$5,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Caraway_home | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.74% |
| Average likes | 604 | 1,665 |
| Average comments | 250 | 54 |
| Posts per week | 13.57 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Caraway Home is a verified food brand on Instagram, with 859.9K followers.
Caraway Home posts on Instagram as @caraway_home.
Caraway Home has 859,892 followers on Instagram (859.9K) as of Apr 5, 2026.
Caraway Home's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Caraway Home average 604 likes and 250 comments.
Caraway Home posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 20% of Caraway Home's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Caraway Home is registered as a business account on Instagram and is verified.
Caraway Home is categorized as a food and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,827 posts.
1,827
250
Avg Views
4,764
Posts / Week
13.57
Growth Score
2 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Automotive
2.3M
Engagement
0.96%
Yes. Caraway Home carries the blue verified badge on Instagram.
A sponsored post from Caraway Home is estimated at $3,000 to $5,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
