PRIME BY @loganpaul & @ksi
Followers
2.4M
Following
40
Total Posts
Engagement Rate
6.54%
Avg Likes
154,399
Avg Comments
PRIME runs a verified business account account with 2.4M followers on Instagram. The account has published 188 posts, currently less than one post a week. Typical posts draw 154,399 likes and 1,581 comments, putting engagement at 6.54%.
The business account Drinkprime has posted 188 times on Instagram and drawn 2.4M followers.
Across recent posts, Drinkprime picks up 154,399 likes and 1,581 comments on average, one interaction per 15 followers.
Followers weigh in with a comment about every 98 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 40 others against 2.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$33,000–$62,000
Based on 2.4M followers and a 6.54% engagement rate, a single sponsored post by Drinkprime is worth an estimated $33,000–$62,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Drinkprime | Cohort median |
|---|---|---|
| Engagement rate | 6.54% | 1.02% |
| Average likes | 154,399 | 25,711 |
| Average comments | 1,581 | 376 |
| Posts per week | 0.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
PRIME is a verified Instagram brand on Instagram, with 2.4M followers.
PRIME posts on Instagram as @drinkprime.
PRIME has 2,385,669 followers on Instagram (2.4M) as of Jul 15, 2026.
PRIME's engagement rate is 6.54%, calculated from average likes and comments per post relative to followers.
Posts by PRIME average 154,399 likes and 1,581 comments.
PRIME posts less than once a week on average.
PRIME is registered as a business account on Instagram and is verified.
Yes. PRIME carries the blue verified badge on Instagram.
A sponsored post from PRIME is estimated at $33,000 to $62,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
188
1,581
Posts / Week
0.21
Growth Score
100 / 100
Follower Ratio
59641.7×
Engagement
1.11%
