@fromscratchwithbob
Explore Food CreatorsSmall steps towards building a wholesome life 🥬 Whole food meal inspiration 🌎 Conscious consumption 📍 Aus / UK ✉️
Followers
2.4M
Following
192
Total Posts
Engagement Rate
5.55%
Avg Likes
132,097
Avg Comments
Bob Dickinson • Wholesome food • Recipes & Inspiration is a verified Food creator based in United Kingdom. The account has built 2.4M followers on Instagram. The account posts mainly around food and lifestyle topics. The account has published 152 posts, currently less than one post a week. Typical posts draw 132,097 likes and 1,208 comments, putting engagement at 5.55%.
Fromscratchwithbob is a Food account on Instagram with 2.4M followers and 152 published posts.
Benchmarked against 352 Food accounts with over 1M followers, Fromscratchwithbob posts a 5.55% engagement rate that is in the top quarter (median: 0.98%).
One comment lands for every 109 likes, which reads as an audience that mostly engages through likes.
Fromscratchwithbob maintains a rhythm of less than one post per week.
With 2.4M followers but only 192 accounts followed back, Fromscratchwithbob shows the ratio of a well-established account.
Estimated sponsored-post value
$34,000–$62,000
Based on 2.4M followers and a 5.55% engagement rate, a single sponsored post by Fromscratchwithbob is worth an estimated $34,000–$62,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
| Metric | Fromscratchwithbob | Cohort median |
|---|---|---|
| Engagement rate | 5.55% | 0.98% |
| Average likes | 132,097 | 18,542 |
| Average comments | 1,208 | 332 |
| Posts per week | 0.08 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fromscratchwithbob | Cohort median |
|---|---|---|
| Engagement rate | 5.55% | 0.6% |
| Average likes | 132,097 | 13,723 |
| Average comments | 1,208 | 237 |
| Posts per week | 0.08 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Bob Dickinson • Wholesome food • Recipes & Inspiration is a verified food creator based in United Kingdom on Instagram, with 2.4M followers.
Bob Dickinson • Wholesome food • Recipes & Inspiration posts on Instagram as @fromscratchwithbob.
Bob Dickinson • Wholesome food • Recipes & Inspiration has 2,401,071 followers on Instagram (2.4M) as of Jul 15, 2026.
Bob Dickinson • Wholesome food • Recipes & Inspiration's engagement rate is 5.55%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Bob Dickinson • Wholesome food • Recipes & Inspiration average 132,097 likes and 1,208 comments.
Bob Dickinson • Wholesome food • Recipes & Inspiration posts less than once a week on average.
152
1,208
Posts / Week
0.08
Growth Score
100 / 100
Follower Ratio
12505.6×
Engagement
0.15%
Bob Dickinson • Wholesome food • Recipes & Inspiration is registered as a creator account on Instagram and is verified.
Bob Dickinson • Wholesome food • Recipes & Inspiration is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 152 posts.
Bob Dickinson • Wholesome food • Recipes & Inspiration's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bob Dickinson • Wholesome food • Recipes & Inspiration carries the blue verified badge on Instagram.
A sponsored post from Bob Dickinson • Wholesome food • Recipes & Inspiration is estimated at $34,000 to $62,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
