Chief Content Officer @refinery29 LA Host + creator of the Award-winning Naked Beauty Podcast ()
Followers
153.8K
Following
6.3K
Total Posts
Engagement Rate
0.87%
Avg Likes
1,274
Avg Comments
Reaching 153.8K followers on Instagram, Brooke DeVard is a verified Beauty creator. Its posts sit across beauty and lifestyle. To date Brooke DeVard has posted 4,584 times, currently less than one post a week. Posts average 1,274 likes and 59 comments, an engagement rate of 0.87%.
Tracked in the InstME index, Brookedevard is a Beauty account with 153.8K followers and a back catalogue of 4,584 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Brookedevard's 0.87% engagement rate lands above the median of 0.47%.
At one comment per 21 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Brookedevard has published less than one post per week.
Estimated sponsored-post value
$540–$1,000
Based on 153.8K followers and a 0.87% engagement rate, a single sponsored post by Brookedevard is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
| Metric | Brookedevard | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.47% |
| Average likes | 1,274 | 1,059 |
| Average comments | 59 | 46 |
| Posts per week | 0.13 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Brooke DeVard is a verified beauty creator on Instagram, with 153.8K followers.
Brooke DeVard posts on Instagram as @brookedevard.
Brooke DeVard has 153,841 followers on Instagram (153.8K) as of Jul 10, 2026.
Brooke DeVard's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Brooke DeVard average 1,274 likes and 59 comments.
Brooke DeVard posts less than once a week on average.
Brooke DeVard is registered as a creator account on Instagram and is verified.
Brooke DeVard is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,584 posts.
Yes. Brooke DeVard carries the blue verified badge on Instagram.
4,584
59
Posts / Week
0.13
Growth Score
17.4 / 100
Follower Ratio
24.5×
Engagement
0.07%
A sponsored post from Brooke DeVard is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
