part of the group chat since 2005 follow our sisters @r29somos & !
Followers
3.3M
Following
879
Total Posts
Engagement Rate
3.48%
Avg Likes
113,256
Avg Comments
Refinery29 is a verified business account on Instagram, tracked in the InstME index with 3.3M followers. The account has published 18,682 posts, currently around 2 posts a week. Engagement runs at 3.48%, or about 113,256 likes and 2,345 comments per post.
Counting 3.3M followers and 18,682 posts, Refinery29 sits in the InstME index as a business account.
Refinery29's average post pulls 113,256 likes and 2,345 comments, roughly one interaction per 29 followers.
Roughly one in 48 likes comes with a comment, a healthy amount of conversation.
Refinery29's output runs to about one post per week.
With 3.3M followers but only 879 accounts followed back, Refinery29 shows the ratio of a well-established account.
Estimated sponsored-post value
$40,000–$75,000
Based on 3.3M followers and a 3.48% engagement rate, a single sponsored post by Refinery29 is worth an estimated $40,000–$75,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Refinery29 | Cohort median |
|---|---|---|
| Engagement rate | 3.48% | 1.02% |
| Average likes | 113,256 | 25,711 |
| Average comments | 2,345 | 376 |
| Posts per week | 1.59 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Refinery29 is a verified Instagram brand on Instagram, with 3.3M followers.
Refinery29 has 3,324,186 followers on Instagram (3.3M) as of Apr 23, 2026.
Refinery29's engagement rate is 3.48%, calculated from average likes and comments per post relative to followers.
Posts by Refinery29 average 113,256 likes and 2,345 comments.
Refinery29 posts about 2 times per week on average.
Refinery29 is registered as a business account on Instagram and is verified.
Yes. Refinery29 carries the blue verified badge on Instagram.
A sponsored post from Refinery29 is estimated at $40,000 to $75,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
18,682
2,345
Posts / Week
1.59
Growth Score
69.6 / 100
Follower Ratio
3781.8×
Engagement
0.05%
