An editor @nytimes @nytcooking, recipe developer, cookbook editor, nacho connoisseur, bon vivant.
Lex Weibel π΄π is a verified Food brand. The account has built 52.7K followers on Instagram. The account posts mainly around food and tech topics. To date Lex Weibel π΄π has posted 1,811 times, currently less than one post a week. Posts average 404 likes and 38 comments, an engagement rate of 0.84%.
Alexaweibel is a Food account on Instagram with 52.7K followers and 1,811 published posts.
Benchmarked against 7,981 Food accounts with 10Kβ100K followers, Alexaweibel posts a 0.84% engagement rate that is above the median of 0.75%.
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$180β$340
Based on 52.7K followers and a 0.84% engagement rate, a single sponsored post by Alexaweibel is worth an estimated $180β$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men Β· mostly 25β44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Alexaweibel | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 0.75% |
| Average likes | 404 | 177 |
| Average comments | 38 | 10 |
| Posts per week | 0.22 | 0.78 |
Median values from 7,981 Food accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Lex Weibel π΄π is a verified food brand on Instagram, with 52.7K followers.
Lex Weibel π΄π posts on Instagram as @alexaweibel.
Lex Weibel π΄π has 52,694 followers on Instagram (52.7K) as of Jul 16, 2026.
Lex Weibel π΄π's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10Kβ100K followers in the InstME index.
Posts by Lex Weibel π΄π average 404 likes and 38 comments.
Lex Weibel π΄π posts less than once a week on average.
Lex Weibel π΄π is registered as a business account on Instagram and is verified.
Lex Weibel π΄π is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,811 posts.
Yes. Lex Weibel π΄π carries the blue verified badge on Instagram.
Avg Comments
38
Engagement
0.3%
A sponsored post from Lex Weibel π΄π is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
