We seek the truth and help people understand the world.
Outreach This Creator For FreeFollowers
20.2M
Following
630
Total Posts
Engagement Rate
0.11%
Avg Likes
21,304
Avg Comments
The New York Times is a verified business account on Instagram based in United States, tracked in the InstME index with 20.2M followers. The New York Times has shared 24,578 posts to date, currently around 67 posts a week. Typical posts draw 21,304 likes and 651 comments, putting engagement at 0.11%.
As a business account, Nytimes reaches 20.2M followers on Instagram across 24,578 published posts.
On average, Nytimes's posts earn 21,304 likes and 651 comments, about one interaction per 920 followers.
One comment lands for every 33 likes, which reads as a healthy amount of conversation.
Nytimes maintains a rhythm of about 67 posts per week, more than one per day.
Nytimes's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 630 others against 20.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$71,000–$130,000
Based on 20.2M followers and a 0.11% engagement rate, a single sponsored post by Nytimes is worth an estimated $71,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nytimes | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 21,304 | 25,711 |
| Average comments | 651 | 376 |
| Posts per week | 66.85 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytimes | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.81% |
| Average likes | 21,304 | 19,158 |
| Average comments | 651 | 344 |
| Posts per week | 66.85 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The New York Times is a verified Instagram brand based in United States on Instagram, with 20.2M followers.
The New York Times posts on Instagram as @nytimes.
The New York Times has 20,207,977 followers on Instagram (20.2M) as of Jul 15, 2026.
The New York Times's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by The New York Times average 21,304 likes and 651 comments.
The New York Times posts about 67 times per week on average.
InstME's audience-quality analysis estimates about 0% of The New York Times's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The New York Times is registered as a business account on Instagram and is verified.
The New York Times's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
24,578
651
Posts / Week
66.85
Growth Score
2.2 / 100
Audience Score
100 / 100
Engagement
0.33%
Yes. The New York Times carries the blue verified badge on Instagram.
A sponsored post from The New York Times is estimated at $71,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
