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30.4M
Following
19
Total Posts
Engagement Rate
0.01%
Avg Likes
3,001
Avg Comments
BBC News is a verified business account based in United States, with 30.4M followers on Instagram. To date BBC News has posted 27,553 times, currently around 84 posts a week. Typical posts draw 3,001 likes and 97 comments, putting engagement at 0.01%.
With 30.4M followers across 27,553 posts, Bbcnews is one of the business accounts tracked in the InstME index.
Posts by Bbcnews tend to gather 3,001 likes and 97 comments, about one interaction per 9,803 followers.
At one comment per 31 likes, the ratio points to a healthy amount of conversation.
Bbcnews keeps a posting cadence of about 84 posts per week, more than one per day.
Bbcnews keeps its following list short (19) relative to 30.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$110,000–$200,000
Based on 30.4M followers and a 0.01% engagement rate, a single sponsored post by Bbcnews is worth an estimated $110,000–$200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 3,001 | 25,711 |
| Average comments | 97 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.81% |
| Average likes | 3,001 | 19,158 |
| Average comments | 97 | 344 |
| Posts per week | 84 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BBC News is a verified Instagram brand based in United States on Instagram, with 30.4M followers.
BBC News posts on Instagram as @bbcnews.
BBC News has 30,372,638 followers on Instagram (30.4M) as of Apr 23, 2026.
BBC News's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by BBC News average 3,001 likes and 97 comments.
BBC News posts about 84 times per week on average.
BBC News is registered as a business account on Instagram and is verified.
BBC News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC News carries the blue verified badge on Instagram.
A sponsored post from BBC News is estimated at $110,000 to $200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
27,553
97
Posts / Week
84
Growth Score
0.2 / 100
Follower Ratio
1598559.9×
Engagement
1.88%
