Discípulo De Cristo, Músico y Empresario. - Official Representation and Bookings:
DY runs a verified Music brand account with 50.9M followers on Instagram. Its posts sit across music and parenting. To date DY has posted 337 times, currently less than one post a week. Engagement runs at 0.78%, or about 390,657 likes and 5,177 comments per post.
Daddyyankee is a Music account on Instagram with 50.9M followers and 337 published posts.
Benchmarked against 1,001 Music accounts with over 1M followers, Daddyyankee posts a 0.78% engagement rate that is below the median of 1.04%.
Roughly one in 75 likes comes with a comment, an audience that mostly engages through likes.
Daddyyankee's output runs to less than one post per week.
On audience quality, Daddyyankee lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 50.9M followers but only 206 accounts followed back, Daddyyankee shows the ratio of a well-established account.
Estimated sponsored-post value
$180,000–$330,000
Based on 50.9M followers and a 0.78% engagement rate, a single sponsored post by Daddyyankee is worth an estimated $180,000–$330,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Daddyyankee | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.04% |
| Average likes | 390,657 | 25,754 |
| Average comments | 5,177 | 441 |
| Posts per week | 0.33 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
DY is a verified music brand on Instagram, with 50.9M followers.
DY posts on Instagram as @daddyyankee.
DY has 50,877,159 followers on Instagram (50.9M) as of Jul 15, 2026.
DY's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by DY average 390,657 likes and 5,177 comments.
DY posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of DY's followers are low-quality or inactive, giving an audience-quality score of 100/100.
DY is registered as a business account on Instagram and is verified.
DY is categorized as a music and parenting account in the InstME index, based on the profile's bio and Instagram category across 337 posts.
Yes. DY carries the blue verified badge on Instagram.
Total Posts
337
Avg Comments
5,177
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Parenting
Engagement
0.76%
A sponsored post from DY is estimated at $180,000 to $330,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
