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Followers
8.5M
Following
66
Total Posts
Engagement Rate
0.02%
Avg Likes
2,020
Avg Comments
The Economist is a verified business account based in United States, with 8.5M followers on Instagram. The account has published 29,155 posts, currently around 70 posts a week. Posts average 2,020 likes and 60 comments, an engagement rate of 0.02%.
On Instagram, Theeconomist runs a business account that has published 29,155 posts and gathered 8.5M followers.
A typical post by Theeconomist collects about 2,020 likes and 60 comments, roughly one interaction for every 4,069 followers.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
On average, Theeconomist's video content earns 75.1K views.
Theeconomist currently publishes about 70 posts per week, more than one per day.
InstME's checks rate Theeconomist's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Theeconomist follows only 66 accounts while being followed by 8.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$30,000–$55,000
Based on 8.5M followers and a 0.02% engagement rate, a single sponsored post by Theeconomist is worth an estimated $30,000–$55,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theeconomist | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 2,020 | 25,711 |
| Average comments | 60 | 376 |
| Posts per week | 69.52 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theeconomist | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.81% |
| Average likes | 2,020 | 19,158 |
| Average comments | 60 | 344 |
| Posts per week | 69.52 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Aug 10, 2026
The Economist is a verified Instagram brand based in United States on Instagram, with 8.5M followers.
The Economist posts on Instagram as @theeconomist.
The Economist has 8,463,744 followers on Instagram (8.5M) as of Aug 10, 2026.
The Economist's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by The Economist average 2,020 likes and 60 comments.
The Economist posts about 70 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Economist's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Economist is registered as a business account on Instagram and is verified.
The Economist's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
29,155
60
Avg Views
75,120
Posts / Week
69.52
Growth Score
0.4 / 100
Engagement
0.34%
Yes. The Economist carries the blue verified badge on Instagram.
A sponsored post from The Economist is estimated at $30,000 to $55,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
