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On Instagram, Ulta Beauty is a verified Beauty brand with an audience of 7.7M. Its posts sit across beauty and automotive. The account has published 8,415 posts, currently around 25 posts a week. Posts average 1,110 likes and 45 comments, an engagement rate of 0.01%.
Ultabeauty operates a Beauty account on Instagram, pairing 7.7M followers with 8,415 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Ultabeauty's 0.01% engagement rate lands in the bottom quarter (median: 0.32%).
At one comment per 25 likes, the ratio points to a healthy amount of conversation.
Ultabeauty currently publishes about 25 posts per week, more than one per day.
Ultabeauty keeps its following list short (1,832) relative to 7.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$27,000–$50,000
Based on 7.7M followers and a 0.01% engagement rate, a single sponsored post by Ultabeauty is worth an estimated $27,000–$50,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Ultabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 1,110 | 6,917 |
| Average comments | 45 | 196 |
| Posts per week | 25.25 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Ulta Beauty is a verified beauty brand on Instagram, with 7.7M followers.
Ulta Beauty posts on Instagram as @ultabeauty.
Ulta Beauty has 7,707,596 followers on Instagram (7.7M) as of Apr 23, 2026.
Ulta Beauty's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Ulta Beauty average 1,110 likes and 45 comments.
Ulta Beauty posts about 25 times per week on average.
Ulta Beauty is registered as a business account on Instagram and is verified.
Ulta Beauty is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 8,415 posts.
Yes. Ulta Beauty carries the blue verified badge on Instagram.
Total Posts
8,415
Avg Comments
45
9.7M
Engagement
1.14%
A sponsored post from Ulta Beauty is estimated at $27,000 to $50,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
