#ultabeauty on Instagram, hashtag stats & best tags
172 creators in the InstME index post about ultabeauty. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #ultabeauty.
#ultabeauty hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
172
Average followers
699,430
Median: 146,332
Average engagement rate
1.43%
Median: 0.20%
Average likes per post
4,102
Median: 246
Average comments per post
112
Median: 26
Average posts per month
15.5
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #ultabeauty
Top countries
Share of creators with a known country
- United States52.7%
- United Kingdom14.5%
- Mexico9.1%
- South Korea9.1%
- Canada5.5%
- United Arab Emirates3.6%
- Australia1.8%
- Brazil1.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English75.9%
- Korean9.3%
- Spanish9.3%
- Arabic3.7%
- Portuguese1.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty85%
- Health5%
- Fashion2.1%
- Business1.4%
- Fitness1.4%
- Food1.4%
- Lifestyle1.4%
- Home & DIY0.7%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 79% women / 21% men.
Modeled from the beauty, health, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #ultabeauty
172 creators in the InstME index mention Ultabeauty in their profile.
Ulta Beauty
@ultabeauty
Followers
7.7M
Engagement
0.01%
Ulta Beauty México
@ultabeautymx
Followers
92.2K
Engagement
0.29%
Ulta Beauty Middle East
@ultabeautymiddleeast
Followers
50.9K
Engagement
0.32%
Kylie Cosmetics
@kyliecosmetics
Followers
24.5M
Engagement
0.12%
Nadine Nassib Njeim
@nadine.nassib.njeim
Followers
17.1M
Engagement
0.14%
Morphe
@morphebrushes
Followers
9.4M
Engagement
0.02%
Rare Beauty by Selena Gomez
@rarebeauty
Followers
8.6M
Engagement
0.91%
L.A. Girl Cosmetics
@lagirlcosmetics
Followers
3.3M
Engagement
0.01%
Stila Cosmetics
@stilacosmetics
Followers
3.2M
Engagement
0.19%
Sol de Janeiro
@soldejaneiro
Followers
3.2M
Engagement
0.73%
r.e.m.beauty
@r.e.m.beauty
Followers
2.5M
Engagement
2.36%
Drunk Elephant Skincare
@drunkelephant
Followers
2M
Engagement
0.02%
Hashtags to use with #ultabeauty
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #ultabeauty
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 15.5 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#ultabeauty hashtag FAQ
How many Instagram influencers use #ultabeauty?
172 public Instagram creators with 1,000+ followers in the InstME index use ultabeauty in their profile or content category.
What is a good engagement rate for #ultabeauty posts?
The median engagement rate across #ultabeauty creators is 0.20%, and the average is 1.43%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #ultabeauty?
Use 20–30 hashtags per post, mixing broad tags like #ultabeauty with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #ultabeauty creators post from?
The largest share post from United States (52.7%), United Kingdom (14.5%), Mexico (9.1%), based on the #ultabeauty creators in the index with a known country.
Find creators who already post about Ultabeauty
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.