@
BrandHealth/beauty
Welcome to the official #Superdrug Instagram! We are the health & beauty obsessed big sister you've always wanted. πππ Follow us on TikTok: @superdrug
linktr.ee/superdrugAudience
Browse top profilesFollowers
1.1M
Following
1.4K
Total Posts
Engagement & Performance
Engagement Rate
0.04%
Avg Likes
401
Avg Comments
What the numbers say about @superdrug
@superdrug is a Beauty account on Instagram with 1.1M followers and 16,097 published posts.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, @superdrug's 0.04% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 41 posts per week β more than one per day.
The account follows just 1,363 others against 1.1M followers β a ratio typical of established creators and brands.
@superdrug vs similar accounts
| Metric | @superdrug | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.44% |
| Average likes | 401 | 10,836 |
| Average comments | 95 | 288 |
| Posts per week | 41.27 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @superdrug's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @superdrug: (401 avg likes + 95 avg comments) Γ· 1,105,895 followers Γ 100 β 0.04%.
Frequently asked questions about @superdrug
How many followers does @superdrug have?
@superdrug has 1,105,895 followers on Instagram (1.1M) as of Apr 23, 2026.
What is @superdrug's engagement rate?
@superdrug's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
How many likes does @superdrug average per post?
Posts by @superdrug average 401 likes and 95 comments.
How often does @superdrug post on Instagram?
@superdrug posts about 41 times per week on average.
Is @superdrug a business or creator account?
@superdrug is registered as a business account on Instagram and is verified.
