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22.7M
Following
1.1K
Total Posts
Engagement Rate
0.04%
Avg Likes
6,756
Avg Comments
Reaching 22.7M followers on Instagram, Sephora is a verified business account based in United States. The account has published 8,798 posts, currently less than one post a week. Posts average 6,756 likes and 1,278 comments, an engagement rate of 0.04%.
On Instagram, Sephora runs a business account that has published 8,798 posts and gathered 22.7M followers.
Sephora's posts draw around 6,756 likes and 1,278 comments each, close to one interaction for every 2,821 followers.
At one comment per 5 likes, the ratio points to an unusually discussion-heavy audience.
Sephora's recent cadence works out to less than one post per week.
Sephora scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Sephora follows only 1,050 accounts while being followed by 22.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$79,000–$150,000
Based on 22.7M followers and a 0.04% engagement rate, a single sponsored post by Sephora is worth an estimated $79,000–$150,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Sephora | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 6,756 | 25,711 |
| Average comments | 1,278 | 376 |
| Posts per week | 0.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sephora | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.81% |
| Average likes | 6,756 | 19,158 |
| Average comments | 1,278 | 344 |
| Posts per week | 0.29 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sephora is a verified Instagram brand based in United States on Instagram, with 22.7M followers.
Sephora has 22,663,852 followers on Instagram (22.7M) as of Jul 15, 2026.
Sephora's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Sephora average 6,756 likes and 1,278 comments.
Sephora posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Sephora's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Sephora is registered as a business account on Instagram and is verified.
Sephora's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sephora carries the blue verified badge on Instagram.
8,798
1,278
Posts / Week
0.29
Growth Score
0.8 / 100
Audience Score
88 / 100
Engagement
0.1%
A sponsored post from Sephora is estimated at $79,000 to $150,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
