Defining timeless style since 1967 . Experience the World of Ralph Lauren: @PoloRalphLauren
Followers
16.9M
Following
10
Total Posts
Engagement Rate
0.04%
Avg Likes
6,770
Avg Comments
Reaching 16.9M followers on Instagram, Ralph Lauren is a verified Fashion brand based in United States. To date Ralph Lauren has posted 9,960 times, currently around 38 posts a week. Posts average 6,770 likes and 47 comments, an engagement rate of 0.04%.
Ralphlauren's Instagram presence spans 9,960 posts and 16.9M followers, profiling it as a Fashion account.
Ralphlauren has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers, based on 424 accounts in the InstME index.
The audience comments once per 145 likes on average, an audience that mostly engages through likes.
Ralphlauren keeps a posting cadence of about 38 posts per week, more than one per day.
Quality checks give Ralphlauren 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Ralphlauren follows only 10 accounts while being followed by 16.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$59,000–$110,000
Based on 16.9M followers and a 0.04% engagement rate, a single sponsored post by Ralphlauren is worth an estimated $59,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ralphlauren | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.52% |
| Average likes | 6,770 | 9,959 |
| Average comments | 47 | 187 |
| Posts per week | 37.83 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ralphlauren | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.73% |
| Average likes | 6,770 | 15,489 |
| Average comments | 47 | 270 |
| Posts per week | 37.83 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Ralph Lauren is a verified fashion brand based in United States on Instagram, with 16.9M followers.
Ralph Lauren posts on Instagram as @ralphlauren.
Ralph Lauren has 16,853,725 followers on Instagram (16.9M) as of Apr 23, 2026.
Ralph Lauren's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Ralph Lauren average 6,770 likes and 47 comments.
Ralph Lauren posts about 38 times per week on average.
InstME's audience-quality analysis estimates about 10% of Ralph Lauren's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Ralph Lauren is registered as a business account on Instagram and is verified.
Ralph Lauren is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 9,960 posts.
9,960
47
Posts / Week
37.83
Growth Score
0.8 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0%
Ralph Lauren's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ralph Lauren carries the blue verified badge on Instagram.
A sponsored post from Ralph Lauren is estimated at $59,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
