Followers
20.2M
Following
1
Total Posts
Engagement Rate
0.02%
Avg Likes
4,096
Avg Comments
Burberry is a verified business account on Instagram based in United States, tracked in the InstME index with 20.2M followers. The account has published 1,826 posts, currently around 12 posts a week. Posts average 4,096 likes and 62 comments, an engagement rate of 0.02%.
The business account Burberry has posted 1,826 times on Instagram and drawn 20.2M followers.
Burberry's average post pulls 4,096 likes and 62 comments, roughly one interaction per 4,870 followers.
Roughly one in 66 likes comes with a comment, an audience that mostly engages through likes.
Burberry's output runs to about 12 posts per week, more than one per day.
The account follows just 1 others against 20.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$71,000–$130,000
Based on 20.2M followers and a 0.02% engagement rate, a single sponsored post by Burberry is worth an estimated $71,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Burberry | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 4,096 | 25,711 |
| Average comments | 62 | 376 |
| Posts per week | 11.93 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Burberry | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.81% |
| Average likes | 4,096 | 19,158 |
| Average comments | 62 | 344 |
| Posts per week | 11.93 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Burberry is a verified Instagram brand based in United States on Instagram, with 20.2M followers.
Burberry has 20,248,242 followers on Instagram (20.2M) as of Apr 23, 2026.
Burberry's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Burberry average 4,096 likes and 62 comments.
Burberry posts about 12 times per week on average.
Burberry is registered as a business account on Instagram and is verified.
Burberry's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Burberry carries the blue verified badge on Instagram.
A sponsored post from Burberry is estimated at $71,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,826
62
Posts / Week
11.93
Growth Score
0.4 / 100
Follower Ratio
20248242.0×
Engagement
0.33%
