Style Each Moment
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14.8M
Following
1.2K
Total Posts
Engagement Rate
0.01%
Avg Likes
1,224
Avg Comments
Reaching 14.8M followers on Instagram, Asos is a verified Fashion brand based in United States. Its posts sit across fashion and parenting. To date Asos has posted 1,520 times, currently around 12 posts a week. Typical posts draw 1,224 likes and 103 comments, putting engagement at 0.01%.
Asos shows up in the InstME index as a Fashion account, 14.8M followers, 1,520 posts.
Asos has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers, based on 424 accounts in the InstME index.
At one comment per 12 likes, the ratio points to an unusually discussion-heavy audience.
Asos keeps a posting cadence of about 12 posts per week, more than one per day.
Asos follows only 1,229 accounts while being followed by 14.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$52,000–$96,000
Based on 14.8M followers and a 0.01% engagement rate, a single sponsored post by Asos is worth an estimated $52,000–$96,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Parenting
| Metric | Asos | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.52% |
| Average likes | 1,224 | 9,959 |
| Average comments | 103 | 187 |
| Posts per week | 11.96 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Asos | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.73% |
| Average likes | 1,224 | 15,489 |
| Average comments | 103 | 270 |
| Posts per week | 11.96 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Asos is a verified fashion brand based in United States on Instagram, with 14.8M followers.
Asos has 14,808,496 followers on Instagram (14.8M) as of Apr 24, 2026.
Asos's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Asos average 1,224 likes and 103 comments.
Asos posts about 12 times per week on average.
Asos is registered as a business account on Instagram and is verified.
Asos is categorized as a fashion and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,520 posts.
Asos's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Asos carries the blue verified badge on Instagram.
1,520
103
Posts / Week
11.96
Growth Score
0.2 / 100
Follower Ratio
12049.2×
Engagement
0.04%
A sponsored post from Asos is estimated at $52,000 to $96,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
