Defining timeless style since 1967 . Experience the World of Ralph Lauren: @RalphLauren
Followers
985.9K
Following
8
Total Posts
Engagement Rate
0.43%
Avg Likes
4,209
Avg Comments
Ralph Lauren Home runs a verified Home & DIY brand account with 985.9K followers on Instagram. Its posts sit across home & diy and fashion. To date Ralph Lauren Home has posted 2,527 times, currently around 45 posts a week. Engagement runs at 0.43%, or about 4,209 likes and 29 comments per post.
Ralphlaurenhome is a Home & DIY account on Instagram with 985.9K followers and 2,527 published posts.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Ralphlaurenhome's 0.43% engagement rate is below the median of 0.63%.
The comment-to-like ratio works out to one comment per 143 likes, pointing to an audience that mostly engages through likes.
Ralphlaurenhome maintains a rhythm of about 45 posts per week, more than one per day.
With 985.9K followers but only 8 accounts followed back, Ralphlaurenhome shows the ratio of a well-established account.
Estimated sponsored-post value
$3,500–$6,400
Based on 985.9K followers and a 0.43% engagement rate, a single sponsored post by Ralphlaurenhome is worth an estimated $3,500–$6,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Fashion
| Metric | Ralphlaurenhome | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.63% |
| Average likes | 4,209 | 1,415 |
| Average comments | 29 | 30 |
| Posts per week | 44.61 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Ralph Lauren Home is a verified home & diy brand on Instagram, with 985.9K followers.
Ralph Lauren Home posts on Instagram as @ralphlaurenhome.
Ralph Lauren Home has 985,891 followers on Instagram (985.9K) as of Apr 23, 2026.
Ralph Lauren Home's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Ralph Lauren Home average 4,209 likes and 29 comments.
Ralph Lauren Home posts about 45 times per week on average.
Ralph Lauren Home is registered as a business account on Instagram and is verified.
Ralph Lauren Home is categorized as a home & diy and fashion account in the InstME index, based on the profile's bio and Instagram category across 2,527 posts.
2,527
29
Posts / Week
44.61
Growth Score
8.6 / 100
Follower Ratio
123236.4×
Engagement
0.26%
Yes. Ralph Lauren Home carries the blue verified badge on Instagram.
A sponsored post from Ralph Lauren Home is estimated at $3,500 to $6,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
