Crafts | Hobbies | Framing | Jewelry Making | Fabrics | Floral | Home Decor Shop our profile:
Followers
2.5M
Following
1.6K
Total Posts
Engagement Rate
0.06%
Avg Likes
1,638
Avg Comments
Reaching 2.5M followers on Instagram, Hobby Lobby is a verified Home & DIY brand. To date Hobby Lobby has posted 5,350 times, currently around 11 posts a week. Posts average 1,638 likes and 14 comments, an engagement rate of 0.06%.
With 2.5M followers across 5,350 posts, Hobbylobby is one of the Home & DIY accounts tracked in the InstME index.
Hobbylobby records a 0.06% engagement rate, in the bottom quarter (median: 0.38%) for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 119 to one, indicating an audience that mostly engages through likes.
Video posts from Hobbylobby average 8.4K views.
Over recent weeks, Hobbylobby has published about 11 posts per week, more than one per day.
InstME's audience-quality checks score Hobbylobby at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Hobbylobby keeps its following list short (1,587) relative to 2.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,900–$17,000
Based on 2.5M followers and a 0.06% engagement rate, a single sponsored post by Hobbylobby is worth an estimated $8,900–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hobbylobby | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.38% |
| Average likes | 1,638 | 13,700 |
| Average comments | 14 | 139 |
| Posts per week | 10.64 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Hobby Lobby is a verified home & diy brand on Instagram, with 2.5M followers.
Hobby Lobby posts on Instagram as @hobbylobby.
Hobby Lobby has 2,546,409 followers on Instagram (2.5M) as of Apr 6, 2026.
Hobby Lobby's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Hobby Lobby average 1,638 likes and 14 comments.
Hobby Lobby posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 10% of Hobby Lobby's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Hobby Lobby is registered as a business account on Instagram and is verified.
Hobby Lobby is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,350 posts.
5,350
14
Avg Views
8,401
Posts / Week
10.64
Growth Score
1.2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.6%
Yes. Hobby Lobby carries the blue verified badge on Instagram.
A sponsored post from Hobby Lobby is estimated at $8,900 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
