Step into wonder and find your inner explorer with National Geographic 🌎
Outreach This Creator For FreeFollowers
269M
Following
193
Total Posts
Engagement Rate
0.01%
Avg Likes
38,124
Avg Comments
National Geographic is a verified business account, with 269M followers on Instagram. National Geographic has shared 31,801 posts to date, currently around 1 post a week. Posts average 38,124 likes and 292 comments, an engagement rate of 0.01%.
On Instagram, Natgeo runs a business account that has published 31,801 posts and gathered 269M followers.
A typical post by Natgeo collects about 38,124 likes and 292 comments, roughly one interaction for every 7,003 followers.
Followers leave about one comment for every 131 likes, an audience that mostly engages through likes.
Natgeo keeps a posting cadence of about one post per week.
Natgeo follows only 193 accounts while being followed by 269M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$940,000–$1,700,000
Based on 269M followers and a 0.01% engagement rate, a single sponsored post by Natgeo is worth an estimated $940,000–$1,700,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Natgeo | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 38,124 | 25,711 |
| Average comments | 292 | 376 |
| Posts per week | 1.49 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Geographic is a verified Instagram brand on Instagram, with 269M followers.
National Geographic posts on Instagram as @natgeo.
National Geographic has 269,037,780 followers on Instagram (269M) as of Jul 15, 2026.
National Geographic's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by National Geographic average 38,124 likes and 292 comments.
National Geographic posts about 1 time per week on average.
National Geographic is registered as a business account on Instagram and is verified.
Yes. National Geographic carries the blue verified badge on Instagram.
A sponsored post from National Geographic is estimated at $940,000 to $1,700,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
31,801
292
Posts / Week
1.49
Growth Score
0.2 / 100
Follower Ratio
1393978.1×
0.51%
