⚽️ Official profile of Real Madrid C.F. 🏆 15 times European Champions 🌍 FIFA Best Club of the 20th Century 🏟️ Follow
Followers
182M
Following
65
Total Posts
Engagement Rate
0.16%
Avg Likes
286,536
Avg Comments
Real Madrid C.F. is a verified business account based in Spain. The account has built 182M followers on Instagram. Real Madrid C.F. has shared 20,214 posts to date, currently around 30 posts a week. Posts average 286,536 likes and 4,908 comments, an engagement rate of 0.16%.
The business account Realmadrid has posted 20,214 times on Instagram and drawn 182M followers.
Realmadrid's average post pulls 286,536 likes and 4,908 comments, roughly one interaction per 625 followers.
Roughly one in 58 likes comes with a comment, a healthy amount of conversation.
Realmadrid's output runs to about 30 posts per week, more than one per day.
On audience quality, Realmadrid lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 65 others against 182M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$640,000–$1,200,000
Based on 182M followers and a 0.16% engagement rate, a single sponsored post by Realmadrid is worth an estimated $640,000–$1,200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Realmadrid | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.02% |
| Average likes | 286,536 | 25,711 |
| Average comments | 4,908 | 376 |
| Posts per week | 29.74 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Realmadrid | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.2% |
| Average likes | 286,536 | 29,211 |
| Average comments | 4,908 | 323 |
| Posts per week | 29.74 | 1.66 |
Median values from 78 accounts in Spain with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Real Madrid C.F. is a verified Instagram brand based in Spain on Instagram, with 182M followers.
Real Madrid C.F. posts on Instagram as @realmadrid.
Real Madrid C.F. has 182,041,386 followers on Instagram (182M) as of Apr 27, 2026.
Real Madrid C.F.'s engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Real Madrid C.F. average 286,536 likes and 4,908 comments.
Real Madrid C.F. posts about 30 times per week on average.
InstME's audience-quality analysis estimates about 0% of Real Madrid C.F.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Real Madrid C.F. is registered as a business account on Instagram and is verified.
Real Madrid C.F.'s profile places the account in Spain. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
20,214
4,908
Posts / Week
29.74
Growth Score
3.2 / 100
Audience Score
100 / 100
Engagement
0.1%
Yes. Real Madrid C.F. carries the blue verified badge on Instagram.
A sponsored post from Real Madrid C.F. is estimated at $640,000 to $1,200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
