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291.8M
Following
264
Total Posts
Engagement Rate
0.25%
Avg Likes
716,421
Avg Comments
Nike is a verified business account based in United States. The account has built 291.8M followers on Instagram. Nike has shared 1,663 posts to date, currently around 2 posts a week. Posts average 716,421 likes and 8,330 comments, an engagement rate of 0.25%.
Nike is a business account whose 1,663 posts have grown a following of 291.8M on Instagram.
Across recent posts, Nike picks up 716,421 likes and 8,330 comments on average, one interaction per 403 followers.
Followers weigh in with a comment about every 86 likes, an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
With 291.8M followers but only 264 accounts followed back, Nike shows the ratio of a well-established account.
Estimated sponsored-post value
$1,000,000–$1,900,000
Based on 291.8M followers and a 0.25% engagement rate, a single sponsored post by Nike is worth an estimated $1,000,000–$1,900,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nike | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.02% |
| Average likes | 716,421 | 25,711 |
| Average comments | 8,330 | 376 |
| Posts per week | 1.56 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nike | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.81% |
| Average likes | 716,421 | 19,158 |
| Average comments | 8,330 | 344 |
| Posts per week | 1.56 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Nike is a verified Instagram brand based in United States on Instagram, with 291.8M followers.
Nike has 291,787,378 followers on Instagram (291.8M) as of Jul 15, 2026.
Nike's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers.
Posts by Nike average 716,421 likes and 8,330 comments.
Nike posts about 2 times per week on average.
Nike is registered as a business account on Instagram and is verified.
Nike's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Nike carries the blue verified badge on Instagram.
A sponsored post from Nike is estimated at $1,000,000 to $1,900,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,663
8,330
Posts / Week
1.56
Growth Score
5 / 100
Follower Ratio
1105255.2×
Engagement
0.01%
