Think beauty, think MECCA. Follow us and share your #MECCAmoment Explore our world
Followers
1M
Following
451
Total Posts
Engagement Rate
0.04%
Avg Likes
367
Avg Comments
MECCA is a verified Beauty brand based in Australia. The account has built 1M followers on Instagram. Its posts sit across beauty and travel. MECCA has shared 9,551 posts to date, currently around 25 posts a week. Typical posts draw 367 likes and 20 comments, putting engagement at 0.04%.
Meccabeauty is a Beauty account on Instagram with 1M followers and 9,551 published posts.
Benchmarked against 361 Beauty accounts with over 1M followers, Meccabeauty posts a 0.04% engagement rate that is in the bottom quarter (median: 0.32%).
One comment lands for every 18 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Meccabeauty sits at about 25 posts per week, more than one per day.
With 1M followers but only 451 accounts followed back, Meccabeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$3,700–$6,800
Based on 1M followers and a 0.04% engagement rate, a single sponsored post by Meccabeauty is worth an estimated $3,700–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Travel
| Metric | Meccabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 367 | 6,917 |
| Average comments | 20 | 196 |
| Posts per week | 25.33 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Meccabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.22% |
| Average likes | 367 | 19,100 |
| Average comments | 20 | 218 |
| Posts per week | 25.33 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
MECCA is a verified beauty brand based in Australia on Instagram, with 1M followers.
MECCA posts on Instagram as @meccabeauty.
MECCA has 1,048,015 followers on Instagram (1M) as of Jul 15, 2026.
MECCA's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by MECCA average 367 likes and 20 comments.
MECCA posts about 25 times per week on average.
MECCA is registered as a business account on Instagram and is verified.
MECCA is categorized as a beauty and travel account in the InstME index, based on the profile's bio and Instagram category across 9,551 posts.
MECCA's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,551
20
Posts / Week
25.33
Growth Score
0.8 / 100
Follower Ratio
2323.8×
491.3K
Engagement
0.02%
Yes. MECCA carries the blue verified badge on Instagram.
A sponsored post from MECCA is estimated at $3,700 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
