Welcome to the most loved beauty community 🖤🤍 Beauty Pass Sale now live until April 19! ✨ Get 12% Off Your First App Order*
Followers
491.3K
Following
1.2K
Total Posts
Engagement Rate
0.02%
Avg Likes
97
Avg Comments
Sephora Australia is a verified Beauty brand based in Australia. The account has built 491.3K followers on Instagram. Sephora Australia has shared 8,870 posts to date, currently around 14 posts a week. Posts average 97 likes and 4 comments, an engagement rate of 0.02%.
Sephoraaus is a Beauty account whose 8,870 posts have grown a following of 491.3K on Instagram.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Sephoraaus posts a 0.02% engagement rate that is in the bottom quarter (median: 0.47%).
One comment lands for every 23 likes, which reads as a healthy amount of conversation.
Posting frequency for Sephoraaus sits at about 14 posts per week, more than one per day.
Sephoraaus comes in at 64/100 for audience quality, with 30% of followers estimated low-quality or inactive, a solid result.
With 491.3K followers but only 1,203 accounts followed back, Sephoraaus shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,200
Based on 491.3K followers and a 0.02% engagement rate, a single sponsored post by Sephoraaus is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sephoraaus | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.47% |
| Average likes | 97 | 1,059 |
| Average comments | 4 | 46 |
| Posts per week | 14.22 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sephoraaus | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.7% |
| Average likes | 97 | 1,539 |
| Average comments | 4 | 38 |
| Posts per week | 14.22 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 24, 2026
Sephora Australia is a verified beauty brand based in Australia on Instagram, with 491.3K followers.
Sephora Australia posts on Instagram as @sephoraaus.
Sephora Australia has 491,261 followers on Instagram (491.3K) as of Apr 24, 2026.
Sephora Australia's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Sephora Australia average 97 likes and 4 comments.
Sephora Australia posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 30% of Sephora Australia's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Sephora Australia is registered as a business account on Instagram and is verified.
8,870
4
Posts / Week
14.22
Growth Score
0.4 / 100
ER Rank
3th
Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
360.9K
Engagement
0.03%
Sephora Australia is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 8,870 posts.
Sephora Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sephora Australia carries the blue verified badge on Instagram.
A sponsored post from Sephora Australia is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
