Followers
320.7K
Following
1.4K
Total Posts
Engagement Rate
10.62%
Avg Likes
34,022
Avg Comments
Reaching 320.7K followers on Instagram, Benefit Cosmetics Australia & NZ is a verified Beauty brand based in Australia. Its posts sit across beauty and tech. The account has published 165 posts, currently less than one post a week. Engagement runs at 10.62%, or about 34,022 likes and 35 comments per post.
On Instagram, Benefitanz runs a Beauty account that has published 165 posts and gathered 320.7K followers.
Benefitanz has an engagement rate of 10.62%, which is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
At one comment per 984 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Benefitanz has published less than one post per week.
Benefitanz follows only 1,403 accounts while being followed by 320.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,500–$8,300
Based on 320.7K followers and a 10.62% engagement rate, a single sponsored post by Benefitanz is worth an estimated $4,500–$8,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Benefitanz | Cohort median |
|---|---|---|
| Engagement rate | 10.62% | 0.47% |
| Average likes | 34,022 | 1,059 |
| Average comments | 35 | 46 |
| Posts per week | 0.09 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Benefitanz | Cohort median |
|---|---|---|
| Engagement rate | 10.62% | 0.7% |
| Average likes | 34,022 | 1,539 |
| Average comments | 35 | 38 |
| Posts per week | 0.09 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Benefit Cosmetics Australia & NZ is a verified beauty brand based in Australia on Instagram, with 320.7K followers.
Benefit Cosmetics Australia & NZ posts on Instagram as @benefitanz.
Benefit Cosmetics Australia & NZ has 320,664 followers on Instagram (320.7K) as of Jul 15, 2026.
Benefit Cosmetics Australia & NZ's engagement rate is 10.62%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Benefit Cosmetics Australia & NZ average 34,022 likes and 35 comments.
Benefit Cosmetics Australia & NZ posts less than once a week on average.
Benefit Cosmetics Australia & NZ is registered as a business account on Instagram and is verified.
Benefit Cosmetics Australia & NZ is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 165 posts.
165
35
Posts / Week
0.09
Growth Score
100 / 100
Follower Ratio
228.6×
Engagement
0.04%
Benefit Cosmetics Australia & NZ's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Benefit Cosmetics Australia & NZ carries the blue verified badge on Instagram.
A sponsored post from Benefit Cosmetics Australia & NZ is estimated at $4,500 to $8,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
