Trusted by 1M+ customers for the most natural-looking tan. ✨ Professional results. Proudly Australian made. 🇦🇺 New look. Same iconic formula.
Followers
678.1K
Following
1.3K
Total Posts
Engagement Rate
0.04%
Avg Likes
263
Avg Comments
Loving Tan runs a verified business account account based in Australia with 678.1K followers on Instagram. To date Loving Tan has posted 4,179 times, currently around 12 posts a week. Typical posts draw 263 likes and 14 comments, putting engagement at 0.04%.
Lovingtanofficial is a business account on Instagram with 678.1K followers and 4,179 published posts.
Lovingtanofficial averages 263 likes and 14 comments per post, roughly one interaction for every 2,446 of its followers.
One comment lands for every 18 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Lovingtanofficial sits at about 12 posts per week, more than one per day.
With 678.1K followers but only 1,348 accounts followed back, Lovingtanofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$2,400–$4,400
Based on 678.1K followers and a 0.04% engagement rate, a single sponsored post by Lovingtanofficial is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Lovingtanofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 263 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 12.01 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lovingtanofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.7% |
| Average likes | 263 | 1,539 |
| Average comments | 14 | 38 |
| Posts per week | 12.01 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Loving Tan is a verified Instagram brand based in Australia on Instagram, with 678.1K followers.
Loving Tan posts on Instagram as @lovingtanofficial.
Loving Tan has 678,053 followers on Instagram (678.1K) as of Jul 15, 2026.
Loving Tan's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Loving Tan average 263 likes and 14 comments.
Loving Tan posts about 12 times per week on average.
Loving Tan is registered as a business account on Instagram and is verified.
Loving Tan's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Loving Tan carries the blue verified badge on Instagram.
4,179
14
Posts / Week
12.01
Growth Score
0.8 / 100
Follower Ratio
503.0×
Engagement
0%
A sponsored post from Loving Tan is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
