We love Black women deeply. Since 1970. Proud home of the #ESSIES .
Followers
3.6M
Following
1.2K
Total Posts
Engagement Rate
0.02%
Avg Likes
3
Avg Comments
Reaching 3.6M followers on Instagram, Essence is a verified Home & DIY brand. Essence has shared 19,075 posts to date, currently around 2 posts a week. Engagement runs at 0.02%, or about 3 likes and 612 comments per post.
Essence's Instagram presence spans 19,075 posts and 3.6M followers, profiling it as a Home & DIY account.
Essence has an engagement rate of 0.02%, which is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers, based on 110 accounts in the InstME index.
Over recent weeks, Essence has published about one post per week.
Essence follows only 1,249 accounts while being followed by 3.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$13,000–$23,000
Based on 3.6M followers and a 0.02% engagement rate, a single sponsored post by Essence is worth an estimated $13,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Essence | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.38% |
| Average likes | 3 | 13,700 |
| Average comments | 612 | 139 |
| Posts per week | 1.55 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Essence is a verified home & diy brand on Instagram, with 3.6M followers.
Essence has 3,592,260 followers on Instagram (3.6M) as of Apr 28, 2026.
Essence's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Essence average 3 likes and 612 comments.
Essence posts about 2 times per week on average.
Essence is registered as a business account on Instagram and is verified.
Essence is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 19,075 posts.
Yes. Essence carries the blue verified badge on Instagram.
A sponsored post from Essence is estimated at $13,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
19,075
612
Posts / Week
1.55
Growth Score
0.4 / 100
Follower Ratio
2876.1×
Engagement
0.03%
