Phlur is a verified Beauty brand. The account has built 376.2K followers on Instagram. The account posts mainly around beauty and parenting topics. Phlur has shared 963 posts to date, currently around 4 posts a week. Engagement runs at 0.22%, or about 791 likes and 39 comments per post.
Counting 376.2K followers and 963 posts, Phlur sits in the InstME index as a Beauty account.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Phlur posts a 0.22% engagement rate that is below the median of 0.47%.
One comment lands for every 20 likes, which reads as a healthy amount of conversation.
Phlur's output runs to about 4 posts per week.
With 376.2K followers but only 503 accounts followed back, Phlur shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,400
Based on 376.2K followers and a 0.22% engagement rate, a single sponsored post by Phlur is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Phlur | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.47% |
| Average likes | 791 | 1,059 |
| Average comments | 39 | 46 |
| Posts per week | 4 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Phlur is a verified beauty brand on Instagram, with 376.2K followers.
Phlur has 376,224 followers on Instagram (376.2K) as of Jul 9, 2026.
Phlur's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Phlur average 791 likes and 39 comments.
Phlur posts about 4 times per week on average.
Phlur is registered as a business account on Instagram and is verified.
Phlur is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 963 posts.
Yes. Phlur carries the blue verified badge on Instagram.
Modern fragrances for every desire, mood, and moment. @sephora @nordstrom @meccabeauty @spacenk @theofficialselfridges @officialbrownthomas
Total Posts
963
Avg Comments
39
1.1M
Engagement
0.89%
A sponsored post from Phlur is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
