Find us at @theofficialselfridges @macys @renttherunway @hudsonsbay at the corner of sexy and sweet. International shipping available/NYC based.
Followers
54.1K
Following
759
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
On Instagram, Oma The Label is a Shopping & retail brand with an audience of 54.1K. The account has published 4,291 posts, currently around 11 posts a week. Typical posts draw 3 likes and 0 comments, putting engagement at 0.01%.
Omathelabel's Instagram presence spans 4,291 posts and 54.1K followers, profiling it as a Shopping & retail account.
Typical engagement for Omathelabel runs to 3 likes and 0 comments a post, one interaction per 17,558 followers.
On average, Omathelabel's video content earns 515.8 views.
Omathelabel currently publishes about 11 posts per week, more than one per day.
Estimated sponsored-post value
$190–$350
Based on 54.1K followers and a 0.01% engagement rate, a single sponsored post by Omathelabel is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Omathelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 10.93 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Oma The Label is a shopping & retail brand on Instagram, with 54.1K followers.
Oma The Label posts on Instagram as @omathelabel.
Oma The Label has 54,080 followers on Instagram (54.1K) as of Aug 9, 2026.
Oma The Label's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Oma The Label average 3 likes and 0 comments.
Oma The Label posts about 11 times per week on average.
Oma The Label is registered as a business account on Instagram.
Oma The Label is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 4,291 posts.
A sponsored post from Oma The Label is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,291
0
Avg Views
516
Posts / Week
10.93
Growth Score
0.2 / 100
Engagement
0%
