The clothing subscription for every day. Hundreds of new styles added weekly. Tag #renttherunway
Rent the Runway is a verified business account, with 557.3K followers on Instagram. Rent the Runway has shared 6,949 posts to date, currently around 8 posts a week. Engagement runs at 0.03%, or about 141 likes and 12 comments per post.
With 557.3K followers across 6,949 posts, Renttherunway is one of the business accounts tracked in the InstME index.
A typical post by Renttherunway collects about 141 likes and 12 comments, roughly one interaction for every 3,631 followers.
The audience comments once per 12 likes on average, an unusually discussion-heavy audience.
Renttherunway's recent cadence works out to about 8 posts per week, more than one per day.
Renttherunway keeps its following list short (1,997) relative to 557.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,600
Based on 557.3K followers and a 0.03% engagement rate, a single sponsored post by Renttherunway is worth an estimated $2,000–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Renttherunway | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 141 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 7.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Rent the Runway is a verified Instagram brand on Instagram, with 557.3K followers.
Rent the Runway posts on Instagram as @renttherunway.
Rent the Runway has 557,300 followers on Instagram (557.3K) as of Jul 15, 2026.
Rent the Runway's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Rent the Runway average 141 likes and 12 comments.
Rent the Runway posts about 8 times per week on average.
Rent the Runway is registered as a business account on Instagram and is verified.
Yes. Rent the Runway carries the blue verified badge on Instagram.
A sponsored post from Rent the Runway is estimated at $2,000 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
6,949
Avg Comments
12
Engagement
1.92%
