Madewell. In our name. In our jeans.
Outreach This Creator For FreeFollowers
1.6M
Following
758
Total Posts
Engagement Rate
0.03%
Avg Likes
400
Avg Comments
Madewell is a verified business account based in United States. The account has built 1.6M followers on Instagram. To date Madewell has posted 1,637 times, currently around 8 posts a week. Engagement runs at 0.03%, or about 400 likes and 9 comments per post.
Counting 1.6M followers and 1,637 posts, Madewell sits in the InstME index as a business account.
Madewell averages 400 likes and 9 comments per post, roughly one interaction for every 3,968 of its followers.
One comment lands for every 45 likes, which reads as a healthy amount of conversation.
Lately Madewell has been publishing about 8 posts per week, more than one per day.
With 1.6M followers but only 758 accounts followed back, Madewell shows the ratio of a well-established account.
Estimated sponsored-post value
$5,700–$11,000
Based on 1.6M followers and a 0.03% engagement rate, a single sponsored post by Madewell is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Madewell | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 400 | 25,711 |
| Average comments | 9 | 376 |
| Posts per week | 8.13 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Madewell | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.81% |
| Average likes | 400 | 19,158 |
| Average comments | 9 | 344 |
| Posts per week | 8.13 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Madewell is a verified Instagram brand based in United States on Instagram, with 1.6M followers.
Madewell has 1,621,440 followers on Instagram (1.6M) as of Jul 15, 2026.
Madewell's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Madewell average 400 likes and 9 comments.
Madewell posts about 8 times per week on average.
Madewell is registered as a business account on Instagram and is verified.
Madewell's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Madewell carries the blue verified badge on Instagram.
A sponsored post from Madewell is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,637
9
Posts / Week
8.13
Growth Score
0.6 / 100
Follower Ratio
2139.1×
Engagement
1.66%
