The new home of Hudson’s Bay Stripes En Français: @labaieofficial
The Bay is a verified Home & DIY brand, with 364.8K followers on Instagram. The account has published 192 posts, currently around 1 post a week. Posts average 290 likes and 20 comments, an engagement rate of 0.08%.
Hudsonsbay operates a Home & DIY account on Instagram, pairing 364.8K followers with 192 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Hudsonsbay's 0.08% engagement rate lands in the bottom quarter (median: 0.63%).
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
Hudsonsbay currently publishes about one post per week.
Hudsonsbay keeps its following list short (664) relative to 364.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 364.8K followers and a 0.08% engagement rate, a single sponsored post by Hudsonsbay is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hudsonsbay | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.63% |
| Average likes | 290 | 1,415 |
| Average comments | 20 | 30 |
| Posts per week | 1.12 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Bay is a verified home & diy brand on Instagram, with 364.8K followers.
The Bay posts on Instagram as @hudsonsbay.
The Bay has 364,808 followers on Instagram (364.8K) as of Jul 15, 2026.
The Bay's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Bay average 290 likes and 20 comments.
The Bay posts about 1 time per week on average.
The Bay is registered as a business account on Instagram and is verified.
The Bay is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 192 posts.
Yes. The Bay carries the blue verified badge on Instagram.
Total Posts
192
Avg Comments
20
Engagement
2.23%
A sponsored post from The Bay is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
