The new home of Hudson’s Bay Stripes En Français: @labaieofficial
Followers
364.8K
Following
664
Total Posts
Engagement Rate
0.08%
Avg Likes
290
Avg Comments
The Bay is a verified Home & DIY brand, with 364.8K followers on Instagram. The account has published 192 posts, currently around 1 post a week. Posts average 290 likes and 20 comments, an engagement rate of 0.08%.
Hudsonsbay operates a Home & DIY account on Instagram, pairing 364.8K followers with 192 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Hudsonsbay's 0.08% engagement rate lands in the bottom quarter (median: 0.63%).
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
Hudsonsbay currently publishes about one post per week.
Hudsonsbay keeps its following list short (664) relative to 364.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 364.8K followers and a 0.08% engagement rate, a single sponsored post by Hudsonsbay is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hudsonsbay | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.63% |
| Average likes | 290 | 1,415 |
| Average comments | 20 | 30 |
| Posts per week | 1.12 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Bay is a verified home & diy brand on Instagram, with 364.8K followers.
The Bay posts on Instagram as @hudsonsbay.
The Bay has 364,808 followers on Instagram (364.8K) as of Jul 15, 2026.
The Bay's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Bay average 290 likes and 20 comments.
The Bay posts about 1 time per week on average.
The Bay is registered as a business account on Instagram and is verified.
The Bay is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 192 posts.
Yes. The Bay carries the blue verified badge on Instagram.
192
20
Posts / Week
1.12
Growth Score
1.6 / 100
Follower Ratio
549.4×
Engagement
0.36%
A sponsored post from The Bay is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
