Delightful design for every home. Tag to be featured. ↓ Shop the feed ↓
Followers
1M
Following
478
Total Posts
Engagement Rate
0.01%
Avg Likes
52
Avg Comments
On Instagram, Article is a verified Home & DIY brand based in United States with an audience of 1M. The account posts mainly around home & diy and art topics. Article has shared 5,555 posts to date, currently around 3 posts a week. Engagement runs at 0.01%, or about 52 likes and 1 comments per post.
Tracked in the InstME index, Article is a Home & DIY account with 1M followers and a back catalogue of 5,555 posts.
Article records a 0.01% engagement rate, in the bottom quarter (median: 0.38%) for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 48 to one, indicating a healthy amount of conversation.
Over recent weeks, Article has published about 3 posts per week.
Article keeps its following list short (478) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,600–$6,700
Based on 1M followers and a 0.01% engagement rate, a single sponsored post by Article is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Art
| Metric | Article | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.38% |
| Average likes | 52 | 13,700 |
| Average comments | 1 | 139 |
| Posts per week | 3.11 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Article | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.81% |
| Average likes | 52 | 19,158 |
| Average comments | 1 | 344 |
| Posts per week | 3.11 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Article is a verified home & diy brand based in United States on Instagram, with 1M followers.
Article has 1,033,030 followers on Instagram (1M) as of Jul 15, 2026.
Article's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Article average 52 likes and 1 comments.
Article posts about 3 times per week on average.
Article is registered as a business account on Instagram and is verified.
Article is categorized as a home & diy and art account in the InstME index, based on the profile's bio and Instagram category across 5,555 posts.
Article's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Article carries the blue verified badge on Instagram.
5,555
1
Posts / Week
3.11
Growth Score
0.2 / 100
Follower Ratio
2161.2×
Engagement
0.04%
A sponsored post from Article is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
