clean, cruelty-free, derm tested, tox audited 🦋 available at , , and honest.com
Followers
562.6K
Following
724
Total Posts
Engagement Rate
0.04%
Avg Likes
172
Avg Comments
Reaching 562.6K followers on Instagram, Honest Beauty is a verified Beauty brand. Its posts sit across beauty and tech. Honest Beauty has shared 1,775 posts to date, currently less than one post a week. Typical posts draw 172 likes and 50 comments, putting engagement at 0.04%.
Honest_beauty's Instagram presence spans 1,775 posts and 562.6K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Honest_beauty's 0.04% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 3 to one, indicating an unusually discussion-heavy audience.
Honest_beauty keeps a posting cadence of less than one post per week.
Honest_beauty follows only 724 accounts while being followed by 562.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,000–$3,700
Based on 562.6K followers and a 0.04% engagement rate, a single sponsored post by Honest_beauty is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Honest_beauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 172 | 1,059 |
| Average comments | 50 | 46 |
| Posts per week | 0.16 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Honest Beauty is a verified beauty brand on Instagram, with 562.6K followers.
Honest Beauty posts on Instagram as @honest_beauty.
Honest Beauty has 562,556 followers on Instagram (562.6K) as of Jul 15, 2026.
Honest Beauty's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Honest Beauty average 172 likes and 50 comments.
Honest Beauty posts less than once a week on average.
Honest Beauty is registered as a business account on Instagram and is verified.
Honest Beauty is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,775 posts.
Yes. Honest Beauty carries the blue verified badge on Instagram.
1,775
50
Posts / Week
0.16
Growth Score
0.8 / 100
Follower Ratio
777.0×
Engagement
0.52%
A sponsored post from Honest Beauty is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
