Followers
1.2M
Following
1.2K
Total Posts
Engagement Rate
0.09%
Avg Likes
968
Avg Comments
Douglas Cosmetics is a verified Beauty brand, with 1.2M followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 7,018 posts, currently around 7 posts a week. Typical posts draw 968 likes and 28 comments, putting engagement at 0.09%.
Tracked in the InstME index, Douglas_cosmetics is a Beauty account with 1.2M followers and a back catalogue of 7,018 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Douglas_cosmetics's 0.09% engagement rate lands below the median of 0.32%.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
Over recent weeks, Douglas_cosmetics has published about 7 posts per week, more than one per day.
Douglas_cosmetics keeps its following list short (1,160) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,100–$7,600
Based on 1.2M followers and a 0.09% engagement rate, a single sponsored post by Douglas_cosmetics is worth an estimated $4,100–$7,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Douglas_cosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.32% |
| Average likes | 968 | 6,917 |
| Average comments | 28 | 196 |
| Posts per week | 7 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Douglas Cosmetics is a verified beauty brand on Instagram, with 1.2M followers.
Douglas Cosmetics posts on Instagram as @douglas_cosmetics.
Douglas Cosmetics has 1,168,325 followers on Instagram (1.2M) as of Apr 23, 2026.
Douglas Cosmetics's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Douglas Cosmetics average 968 likes and 28 comments.
Douglas Cosmetics posts about 7 times per week on average.
Douglas Cosmetics is registered as a business account on Instagram and is verified.
Douglas Cosmetics is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 7,018 posts.
Yes. Douglas Cosmetics carries the blue verified badge on Instagram.
7,018
28
Posts / Week
7
Growth Score
1.8 / 100
Follower Ratio
1007.2×
Engagement
0.08%
A sponsored post from Douglas Cosmetics is estimated at $4,100 to $7,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
