Alta performance dermatológica.
Outreach This Creator For FreeFollowers
3.1M
Following
1.3K
Total Posts
Engagement Rate
0.22%
Avg Likes
5,650
Avg Comments
PRINCIPIA is a verified Beauty brand on Instagram based in Brazil, tracked in the InstME index with 3.1M followers. Content spans beauty and health. The account has published 199 posts, currently less than one post a week. Typical posts draw 5,650 likes and 1,257 comments, putting engagement at 0.22%.
Counting 3.1M followers and 199 posts, Principiaskincare sits in the InstME index as a Beauty account.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Principiaskincare's 0.22% engagement rate is below the median of 0.32%.
Comments arrive at about one per 4 likes, a sign of an unusually discussion-heavy audience.
Principiaskincare's output runs to less than one post per week.
At 100/100 on audience quality, Principiaskincare carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 3.1M followers but only 1,321 accounts followed back, Principiaskincare shows the ratio of a well-established account.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.22% engagement rate, a single sponsored post by Principiaskincare is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Principiaskincare | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.32% |
| Average likes | 5,650 | 6,917 |
| Average comments | 1,257 | 196 |
| Posts per week | 0.27 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Principiaskincare | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.57% |
| Average likes | 5,650 | 10,675 |
| Average comments | 1,257 | 340 |
| Posts per week | 0.27 | 1.52 |
Median values from 269 accounts in Brazil with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 18, 2026
PRINCIPIA is a verified beauty brand based in Brazil on Instagram, with 3.1M followers.
PRINCIPIA posts on Instagram as @principiaskincare.
PRINCIPIA has 3,107,378 followers on Instagram (3.1M) as of Aug 18, 2026.
PRINCIPIA's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by PRINCIPIA average 5,650 likes and 1,257 comments.
PRINCIPIA posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of PRINCIPIA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
PRINCIPIA is registered as a business account on Instagram and is verified.
PRINCIPIA is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 199 posts.
199
1,257
Posts / Week
0.27
Growth Score
4.4 / 100
Last Post
15 days ago
Predominantly women · mostly 18–34
Typical for Beauty creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0.12%
PRINCIPIA's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. PRINCIPIA carries the blue verified badge on Instagram.
A sponsored post from PRINCIPIA is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
