Who are Brazil's biggest Instagram stars?

Brazil has produced numerous globally followed celebrities — from football players like Neymar Jr. to entertainers and lifestyle influencers who have built audiences in the tens of millions.

Is Instagram popular in Brazil?

Extremely. Brazil consistently ranks in the top 3 countries by Instagram user count globally. The platform is deeply integrated into Brazilian social and commercial culture.

What types of content are popular among Brazilian Instagram creators?

Beauty tutorials, fitness content, football-related posts, Brazilian food and cuisine, carnival/cultural content, and lifestyle aspiration posts are particularly popular.

Is influencer marketing effective in Brazil?

Very much so. Brazil is one of the highest-spending global influencer marketing markets, particularly in beauty, fashion, food, and sports.

Top Brazil Creators Instagram Profiles

Top Instagram creators based in or associated with Brazil.

21 unlocked

Couple of thousands more with sign up

Avg. followers (top 21)

NaN%

Avg. engagement (top 21)

Ronaldo de Assis Moreira

@ronaldinho

Followers

77.5M

Engagement

0.28%

Influencer

Mona Kattan Elamin✌🏽🤎🧸

@monakattan

Followers

3.9M

Engagement

0.33%

Influencer

Emprendedor(a)

IBJJF

@ibjjf

Followers

1.3M

Engagement

0.39%

Brand

Sports

Banco do Brasil

@bancodobrasil

Followers

Engagement

0.00%

Brand

Avalon

@aval0nofficial

Followers

250.5K

Engagement

0.00%

Brand

Ollie México

@olliemexico

Followers

135K

Engagement

0.00%

Brand

Orlando Magic 🇧🇷

@orlandomagic.br

Followers

79.9K

Engagement

0.00%

Influencer

Ilha do Camaleão

@ilhadocamaleao

Followers

68.1K

Engagement

0.16%

Brand

None

Anne Walbring

@annewalbring

Followers

46.6K

Engagement

0.00%

Influencer

Mito Bar BH

@mitobarbh

Followers

45.3K

Engagement

0.19%

Brand

Creador(a) digital

Iracelis Nonino/Master em Etiqueta

@ira_nonino

Followers

24.3K

Engagement

0.20%

Brand

Event planner

DOGGHAÜZ RECORDS [DGGZ]

@dogghauz.records

Followers

19.2K

Engagement

0.00%

Brand

PrimeSoftware

@primesoftware

Followers

10.3K

Engagement

0.16%

Brand

None

Em Família Coffee Shop

@emfamiliacoffeeshop

Followers

7.7K

Engagement

0.51%

Brand

Tienda de café

RIVA & CO

@rivaeco

Followers

5.7K

Engagement

0.65%

Influencer

Redemption Muay Thai Academy

@redemptionmt

Followers

Engagement

2.41%

Brand

Escuela de artes marciales

Glam Fix Online Crown (hair)

@glamfixonline_crowned

Followers

4.8K

Engagement

0.27%

Influencer

Producto/servicio

Cavaleiros do Zodíaco

@cavaleirosdozodiaco333

Followers

4.1K

Engagement

0.69%

Influencer

Cecy Calacina

@cecycalacina.oficial

Followers

3.6K

Engagement

0.34%

Influencer

Psicólogo

TRAP BRASIL🎙️

@trapbrasiltv

Followers

3.6K

Engagement

0.22%

Influencer

Carliene Moises Louras

@carliene_e_moises

Followers

2.8K

Engagement

0.39%

Influencer

Couple of thousands more profiles available

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About Brazil Creators on Instagram

Brazil has one of the world's most active and creative Instagram communities. Brazilian users spend more time per session on Instagram than most other countries, and the creator ecosystem reflects this — from football stars and Carnival culture to beauty influencers, fitness creators, and food bloggers.

Brazilian creators have particularly strong presences in fashion, beauty, fitness, and entertainment. The São Paulo and Rio de Janeiro creative communities produce globally recognized visual content.

Frequently Asked Questions

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